Ask a question from our publisher, Gia Cilento, and she’ll answer it here in our blog. You’ll also find it on YouTube and Facebook.
Click here to go to our contact page and ask your question.
What’s the difference between a “traditional publisher” and some other kind of publisher?
That’s a fair question and I’ve been asked this several times over the past few years as I’ve laid the foundation for MHPI and began actively searching for authors. In the publishing business, the traditional way to bring a book to market was to go through a big business that was set up to screen books and decide which ones had the potential to be profitable.
A bit of publishing history
In the publishing business, the traditional way to bring a book to market was to go through a big business that was set up to screen books and decide which ones had the potential to be profitable.
The advent of the internet and ancillary technologies (such as Amazon, Google, iTunes and more) made it possible for everyone and anyone to write and “publish” a book and make it available to the public. Technology took out the middle man, in many respects. In the historical “blink of an eye” the publishing industry was turned on its head. Authors began deciding if their work was worthy of publishing. Profit was no longer the sole decision point and large companies were no longer the gatekeepers.
New technology, once again, changes life for those involved
The new technology allowed for a new opportunity for authors to “self-publish”, keep most of the profits for themselves and do away with the middle man. There’s still a price to pay, though. The learning curve for the new technology, as well as running a business, marketing, accounting, dealing with fans and myriad other details, was and is steep, especially if all you really want to do is write.
The new state of affairs in publishing
In that regard, there is still a place for a traditional publisher but there needs to be a shift in the thinking about the relationship. Authors are no longer tied to one business model, one possibility. The answer? Partnership. Win-win-win relationships that work for all parties and, because they’re built on integrity, trust and fair negotiations, can endure for decades.
Let me know if this gives you a bit better understanding, if it helped you make some decisions about which way to go, if you’re an author, or if you disagree with my take on the situation.